I thought we were past this. This idea that social media is the goal as opposed to a channel to reach measurable goals.
I recently attended my second 140 Characters Conference, this time in Montréal. Here’s my observation of social media conferences:
1. Listen to “social media experts” talk about Twitter.
2. Tweet what the speakers are saying about Twitter.
3. Retweet what people have tweeted about what the speaker is saying about Twitter.
4. Display the feed of direct quotes from the speaker that people have tweeted and retweeted.
5. Don’t talk to anyone.
The social media posts coming out of conferences are like the air on a plane. Nothing new, no commentary or value added, just the same thing being recycled over and over again. We are too into ourselves and what we have to say.
Fellow socialmediaites, we can do oh so much better.
Talking to a room full of digital marketing and social media professionals about how great you feel when you build real relationships via social media and truly engage with your audience is passé. We get it. That’s why we’re there.
Can we be done with the warm-fuzzies when it comes to marketing? Talking about the deep friendships we’ve made on Twitter is great. But it’s not marketing.
Now that I sound like a fun-sucker, I must say that I was impressed by several speakers who touched on subjects like:
So let’s cut the warm fuzzies, non? Let’s talk social media as a marketing channel.
I’ve missed you.